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We get a lot of questions about our name.

Lauds, pronounced “Lords” is an adaption of the hometown of our founders Simon & Dani – Lauderdale. 

Lauderdale is located on the Eastern Shore of Hobart, Tasmania – approximately 20 minutes from Hobart CBD. The town is on a thin parcel of land that adjoins the South Arm Peninsula to the mainland. 

Lauderdale is known as a coastal town, with most residents looking out over Roches Beach towards Hobart. 

Simon and Dani love the town and are known for enjoying an early morning swim at the beach to start the day afresh. 

So next time you pick up a pack of Lauds, think of beautiful coastal Tasmania and the refreshing plunge of an early morning dip.

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